ADWEEK on Instagram: "In a new campaign for SkinnyPop, Jennifer Aniston is not *Glinda voice* popularrrr. The snack-brand is the actual real star of the ad. The 30-second spot, dubbed “Popular for a Reason” and created by indie agency Erich & Kallman, launched today and will air during the Sunday broadcast of the 97th annual Academy Awards on ABC. This marks only the second time that Hershey has made a media buy during the Oscars, and it follows on the heels of the second consecutive Super Bowl