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Boardroom on Instagram: "Jonathan Goldsmith, now 87, is returning as Dos Equis’ “Most Interesting Man in the World” for the first time in 10 years, reviving one of the most iconic ad characters of the 2000s.⁠ ⁠ The move comes as beer sales slide, with people drinking less, cutting carbs, and shifting habits. Dos Equis has also lost share to rivals like Modelo and Corona, and hopes nostalgia can help pull attention and sales back.⁠ ⁠ Reviving old campaigns is risky. It can bring back recognition
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Boardroom on Instagram: "Jonathan Goldsmith, now 87, is returning as Dos Equis’ “Most Interesting Man in the World” for the first time in 10 years, reviving one of the most iconic ad characters of the 2000s.⁠ ⁠ The move comes as beer sales slide, with people drinking less, cutting carbs, and shifting habits. Dos Equis has also lost share to rivals like Modelo and Corona, and hopes nostalgia can help pull attention and sales back.⁠ ⁠ Reviving old campaigns is risky. It can bring back recognition
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