This is one of our diamond-paved dials. Adorned with hundreds of meticulously chosen diamonds. Tiny holes are first drilled into the gold disc to cradle the precious stones. In a precisely orchestrated sequence, the gem-setter places each diamond before folding a delicate sliver of metal over its edge to hold it in place. These gold fragments are then shaped and polished into minuscule, radiant domes. It is a process every Rolex artisan can replicate, time and again. From this shared mastery, a

The airtight quality of our watches exemplifies the expertise ingrained in our entire manufacturing process, from design to final assembly and testing. Since the creation in 1926 of the Oyster case, the world’s first waterproof case, multiple innovations have honed this hallmark, among them, the Twinlock and Triplock winding crowns, helium escape valve and Ringlock system. The incomparable hermeticity of your Rolex is the result of the diligence with which we do everything, perpetually. Discover

At first glance, this 18ct yellow gold is indistinguishable from any other. Yet this one can be found only in our watches. At our Geneva foundry, we use a complex industrial process to guarantee its purity and homogeneity. Very malleable in its natural state, 24ct gold must be blended with silver and copper to become truly resistant. Only then can the alloy gain the incomparable attributes that make it our signature 18ct gold. A close look reveals this alloy is not only precious. It is unique. D