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We get asked all the time: “Do you do keratin treatments on gray hair?” YES — and honestly, gray hair might need keratin the most. Here’s why: As we age, our hair literally changes on a biological level. The follicle stops producing melanin (the pigment that gives hair color), which is why hair turns gray or white. But that pigment loss doesn’t just affect color — it also changes the structure of the strand. Gray hair tends to become drier, more porous, and more brittle because the cuticle gets
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The Truth About Keratin Treatments and Hair Damage
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