Our goal for every dentist we work with is simple: a profitable, healthy practice. But profitability doesn’t mean squeezing every dollar out. A well-run dental practice should land around 30–45% profit. When I see practices claiming 55%, 60%, even 75%, that’s not a win — it’s usually a red flag. It often means you’re underpaying your team, not investing in equipment, and doing too much yourself. If you’re the dentist, the manager, and the janitor… the practice isn’t working for you. Real success

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