The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...