From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...