Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

But having joined the business in January as vice-president for consumer and business marketing, she was quickly promoted to ...

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

The Coca-Cola Company says the personalised pack campaign, which returned earlier this year, is driving single-serve ...

If brands invest in grassroots sport, their investment will deliver long after the big tournament buzz. Brands are missing ...

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

Political expediency has seen big brands drop commitments to diversity, equity and inclusion, but these will nonetheless be ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...