From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...