LightBoxTV sits at the intersection of traditional TV planning and the digital future. As agencies and advertisers ...

In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese ...

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium ...

The cookie is the headline. The butterfly effect is the story. One Google move, and the entire ecosystem pivots. Again.

A high-performance, powerful, and privacy-first alliance: Built on the combined strength of First-id’s deterministic ...

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, ...

Adopting trusted third-party data from AudienceProject enables Azerion to tackle the widely recognised industry issue of ...

The “sweet spot,” therefore, is a model where DSPs and SSPs “continue to be distinct platforms but are closely synced with ...

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest ...

Not to be outdone, Meta made headlines of its own with the launch of a stand-alone AI assistant app. Unlike rival tools such ...

Operating under a Venture Studio model, FirstPartyStudio provides hands-on support, strategic guidance, and operational ...