WPP to 'sunset' agency specific job titles in the shake-up.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

Articles written by Santosh Chandrashekar ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, business, and talent. Under Rao and Das, the agency is building a scalable, ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...