The Collective, Wasserman’s women-focused global advocacy and advisory business, has released the first installment of The ...

In a move that promises to redefine how fashion and lifestyle brands measure success, The Thoughtful Agency has launched a ...

Amazon has quietly increased the ad load on Prime Video to between four and six minutes per hour, according to a report from ...

We didn't have Mmes Blue & Phillips down as marketing genii, until we discovered how much our estranged uncle spends on them.

Looks like U.S. football fans aren’t just ready for kick-off, they’re ready to buy whatever brand sponsors the goalpost.

Taboola sides with publishers with new AI tool. Just as well really, or this article could have been very different.

Forget lemon-lime and black cherry, Liquid Death is cranking the heat all the way up with its latest limited-edition flavour: Deathberry Inferno, a sparkling water made with strawberry… and ghost ...

Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or 'entrepreneurs'.

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital.

The Publicis Groupe is bringing a new campaign to the Croisette aiming to make a lion (no, not the trophy) go viral to demonstrate to marketers that creator and social-led campaigns can generate Super ...

It’s official, that guy filming TikToks in his mum’s kitchen is now commanding more ad dollars than a prime-time news anchor.