The Director and Head of the OTT platform urges advertisers to follow the consumer shift from TV to streaming—and rethink ...

The live event welcomed over 222,000 attendees and generated an estimated Rs 641 crore. Of this, Rs 392 crore directly ...

CashKaro, the cashback platform, has deftly tapped into this controversial afterglow with a satirical advertising campaign that's as clever as it is topical—proving that even in cancellation, Latent's ...

McDeal 1+1 offers are available across McDonald’s restaurants in North and East India, for dine-in, takeaway, drive-thru, and ...

In her new role, Soni will drive brand vision, positioning, and customer engagement in one of India’s mobility markets.

Prior to this role, he led Taboola’s publisher partnerships across India and Southeast Asia, where he played a key role in ...

From Gen Z to Gen AI, the report charts the evolution of marketing leadership in an era of accelerated growth.

Packs can be customised with a photo of mother and child and a personalised message in child’s voice in regional language of ...

In his new role, Patel will be responsible for driving strategic initiatives, identifying new growth opportunities and ...

In a recent development, Starcom India, a media agency from the stable of Publicis Media has elevated Navin Lalchandani as ...

The content company has also partnered with Mediascope to focus on brand placement and advertiser-funded programming (AFP) as ...

BBC Player on Tata Play Binge offers a range of British content, including dramas like Luther and Pride and Prejudice, ...