For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, ...

If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase. Last week, Google unveiled Universal Cart, dubbed an ...

Stagwell has picked its dancing partner to shape its approach to agentic media buying. The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency ...

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system ...

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore. On WPP’s full-year earnings call last month, CEO Cindy Rose declared her ...

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...