“Together, we’re deepening how we use data and analytics to make smarter decisions, operate with greater precision and accelerate how we turn insights into action as we continue to push the boundaries ...

Murali agreed that if a company doesn't have its problems defined, it can't move forward. "There are a lot of areas where you don't know what decisions you want to make, and instead of boiling the ...

Should it fall to a divestiture, the company would need to consider stranded costs, which Dierker said Church & Dwight just did for its showerhead business. The vitamin business has separate ...

Unilever Unilever’s CEO Fernando Fernandez said that while the wider macroeconomic uncertainty will pose some risk and challenges to consumer confidence, the company has a robust and resilient ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

The company is working on digitizing its operations on a global scale, with research and development seeing significant transformation. In Shanghai, for example, Licht said the company’s new R&D ...

“I don’t have to read through 300 documents anymore. I just ask the question and it goes in precisely and runs through the entire data set and then gives me the answer,” Shilpa Niranjan, a global IT ...

Even before a product idea emerges, consumer goods companies are using artificial intelligence to scan shopper behavior and internal data to identify potential concepts and formulations. “AI-led ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Learn how CPGs like Mars, Unilever, PepsiCo, and General Mills are scaling AI across marketing, supply chain, and customer engagement to build unified platforms, improve governance, and empower teams ...