In this industry snapshot, Nexa’s Amit Vyas reflects on the key lessons from 2024 and how they will drive growth in the digital marketing landscape in 2025. From the rise of AI-driven efficiency to ...

ArabyAds and LG Ad Solutions expands partnership to bring targeted CTV advertising to Turkey in partnership with TVekstra.

Building on two decades of growth and innovation, Alternative Digital Agency has announced its expansion into the African market with the opening of a new office in South Africa. With this move, the ...

Advertisers and publishers are facing the consequences of browser-based tracking limitations, says Admitad's Anna Gildrim.

In this Industry Snapshot, Kinesso’s Karthik Kumar on how data will be the key differentiator in the media and advertising industry, and how “data science and AI are critical in delivering ...

Adidas' footwear designs were inspired by fan-favourite Fortnite characters and in-game objects with playful features and ...

Publicis Sapient will support the ongoing digital transformation strategy of Manchester City, helping the club enhance its ...

In line with the rebrand, ES Sport has introduced new services including sponsorships, brand partnerships and flagship events ...

Pin&Notch will offers brands in a Qatar research and intelligence, strategic communications, data-driven PR, corporate ...

AppsFlyer's Sue Azari on how to reach engaged customers, ensure time-sensitive campaigns, maximise value during Ramadan and ...