Tracy McGrady explains how Kobe Bryant’s departure from Adidas directly opened the door for his massive shoe deal and legacy ...

Fans weren’t just tracking possessions and runs; they were watching legacy, style, and history play out step by step, as Nike ...

Dwyane Wade explains Stephen Curry’s sneaker free agency and why its impact stretches beyond basketball and shoe deals.

LeBron James debuted a new Nike LeBron 23 colorway inspired by his iconic 2002 Sports Illustrated cover during a win over the ...

Stephen Curry turned heads pregame in rare Nike Air Max Rise PEs, then dropped 48 points with 12 threes in Portland.

The USC and UConn women's basketball teams honored the late Kobe and Gigi Bryant during their matchup on Saturday, Dec. 13 in ...

LeBron James is scheduled to play in his 20th career Christmas Day game this year, extending his lead over Kobe Bryant for ...

Golden State Warriors star Stephen Curry continued to fully embrace his sneaker free agency in Sunday's 136-131 loss to the ...

Golden State Warriors guard Stephen Curry wore three pairs of Nike shoes honoring basketball legends against the Portland ...