Apple is expected to change its release format with the rumored iPhone 18. Reports suggest that Apple will only release higher-end models in fall 2026 -- iPhone 18 Pro, Pro Max, Air and a rumored new foldable iPhone -- and release the rest of the line in winter 2027.

Surprisingly, the latest rumor isn't about the actual iPhone 17 details themselves, but rather when they'll finally be showcased. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.

According to leaked documents, Apple may be gearing up to unveil its iPhone 17 lineup — including the iPhone 17, 17 Air, and 17 Pro — on Sept. 9. The rumor originates from iPhone-Ticker, a German blog, and was picked up by 9to5Mac, which reports that a local wireless carrier leaked internal documents pointing to an early September reveal.