Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

The brand staged a one-off event in the penthouse suite at the hotel to coincide with the NBA games taking place in Paris ...

The partnership aims to create merchandise that connects with fans while maintaining Fear of God's design principles ...

Popular WNBA teams like the New York Liberty, Los Angeles Sparks, and Chicago Sky are featured in the drop. Shirts start at ...

One of the facts I discovered in this short investigation of the Bible addressing fear is the number of times God approaches ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Fear of God officially arrives in the city with its own Fear of God Residence, celebrating the brand’s ethos as well as introducing the world and the fashion community to its new partnership ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new silhouette ...