What's your favorite apple? Maybe it's the crowd-pleasing Honeycrisp, the tart Granny Smith or the infamous Red Delicious.

Apple is testing a major shift on iPhones in Japan, letting users assign a third-party assistant to the Side Button in iOS 26 ...

Cook's most likely successor is John Ternus, Apple's current senior vice president of hardware engineering. Ternus joined ...

Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and ...

CNBC's Steve Kovach and Alex Kantrowitz, founder of Big Technology, join the "Closing Bell" team to break down Apple's growth ...

A designer that's been with Apple for six years and helped design the iPhone Air has departed the company for an AI startup, ...

A staggered, more diverse pattern of iPhone releases, starting with Apple's foldable, will last for "years to come," per ...

The next redesign of the Apple Watch may not be until 2028, with Apple believed to continue using its current wearable design ...

A report suggests Apple will move away from introducing all its new iPhone models annually and will spread releases out ...

The lowest-ever price for AirPods 4 landed just over a week ago, and it was a strong discount: down from $129 list price to ...

Apple is reportedly testing a new kind of official iPhone case that doesn’t just protect—it interacts. According to a tip via ...

Cook has been CEO of Apple for nearly a decade and a half and led the company during one of its most trying times. He took ...