Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad campaign. Experts weighed in on how the drama could impact her career.

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...

Sydney Sweeney's American Eagle ad sparked a furor last week with even singer Lizzo poking fun at the on-screen star.

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...

If Sydney Sweeney’s denim-clad moment could spark a political firestorm, Dana White clearly thinks it can sell out boxing’s ...