Adrian Mardell, Jaguar CEO, is retiring after 35 years with the company, a tenure that included both record profits and controversy over a "woke" rebrand featuring bright colors and androgynous models.

Adrian Mardell, the 64-year-old CEO of Jaguar Land Rover, is stepping down from his post just three years after taking on the role. He joined the company over three decades ago and was at the helm when it pushed the 'woke' rebrand advert.

CEO Adrian Mardell is leaving the British manufacturer. Mardell was appointed to the CEO position in 2023, succeeding Thierry Bolloré, who held the position from September 2020 through November 2022,