Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, ...

Taking impulse shopping to the next level, YouTube will now let you buy stuff directly from your TVs in just "two clicks." ...

In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers ...

Alex Cooper and Trevor Noah are among creators who have new series coming to YouTube. The Google-owned platform unveiled its ...

YouTube's Brandcast upfront featured a slate of new and returning shows from Trevor Noah, Alex Cooper, Kareem Rahma, Jesser, ...

The video giant will focus its upfront presentation to advertisers on creator ads and new AI-powered bundles for large ...

Turning long-form podcasts and interviews into short-form social media clips has become a lucrative career for some. But others say it is a race to the bottom.

Three subscribers to hobby tutorial site Craftsy are settling their video privacy dispute with site operator TN Marketing LLC and have informed the court they’re dismissing the case.

Next generation of YouTube creators like MrBeast, Kareem Rahma and Brittany Broski are working outside the system to become ...

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

From YouTube tutorials to TikTok trends, the creator economy has empowered everyday people to shape what we watch, buy, and ...