Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Flying with Southwest Airlines? You'll now need to pay for checked bags. Here's what to know about fees under the new policy.

The airline will begin charging $35 for a first checked bag and $45 for a second checked bag on many tickets, with ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

The days of bags fly free on Southwest Airlines LUV2.35%increase; green up pointing triangle are ending. Starting Wednesday, the airline will charge customers $35 for one checked bag and $45 for a ...

The bag fee change will also apply to existing flight itineraries changed on or after May 28, Southwest confirmed to "Good Morning America." A Southwest Airlines traveler checks a bag at Midway ...

Southwest Airlines will begin charging for checked bags on new reservations starting May 28th. The fees will be $35 for the first bag and $45 for a second. These changes are part of a larger ...

By Ceylan Yeğinsu Southwest Airline’s longtime free luggage policy on basic economy fares will end on Wednesday when the airline begins charging a $35 fee for one checked bag and $45 for the ...

Starting today, Southwest Airlines baggage fees are rolling out, with customers being charged $35 or more to check a bag. The move is part of the airline’s effort to increase revenue but has ...