It sounds like so many other tech buzzwords, strung together to sound like something special. But maybe it will turn out to ...

“America for Americans” first gained traction with nativists in the 1850s. The Know-Nothing Party used it as an anti-immigrant rallying cry aimed largely at Irish and German newcomers at the time. The ...

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, ...

Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Barbara Gips, who was responsible for Alien‘s brilliant tagline—”In space, no one can hear you scream”—among dozens of other famous pieces of movie marketing copy in her career, has passed away.

Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them.

Donald Trump tells us that America is going to hell in a hand basket. In his 2016 inaugural address, he called it “American carnage.” “If we don’t do something about it,” he says, “we won’t have a ...

Creating Slogans that stay in the customer's mind is an art. Powerful slogans are short and sweet but give your brand’s voice life. It can help you captivate the audience and establish yourself as a ...

Acharya Pramod Krishnam has stirred a major political debate with his sharp remarks against Congress leader Rahul Gandhi while extending praise for Prime Minister Narendra Modi. Addressing the media, ...

Each week, radio host Gary Sutton and I talk about local history on his WOYK 1350 morning show. Just the other day, I noticed something new to me in pulling together historical material for two 8:05 a ...

In his decades-long career in tech journalism, Dennis has written about nearly every type of hardware and software. He was a founding editor of Ziff Davis’ Computer Select in the 1990s, senior ...