Project B -- whose co-founders have backgrounds in Skype, Facebook and Google-- are on their way to a launch next November.

PHOENIX — Phoenix Mercury forward Alyssa Thomas’ signing with Project B could change the future of women’s basketball and create a true rival to the WNBA. Why is this significant, and how could it ...

WNBA MVP finalist Alyssa Thomas on Tuesday became the second player to join Project B, the new women’s basketball league that is expected to begin in Europe and Asia in November 2026. The Phoenix ...

The sports universe thrives on a framework of stable, reliable operation. One team wins, one team loses. A season begins at a specific, scheduled point and ends with the crowning of a champion. The ...

Project B, a women's basketball startup league, landed a second big signing as Phoenix Mercury star Alyssa Thomas will be joining the league in November 2026. Project B is a startup league founded by ...

Caitlin Clark may be the face of women’s basketball, but despite $2 million offers from the new rival league Project B, her next move seems clear — she’s staying put. Producer- Priyadarshi Trump ...