Unless you're closely following beauty industry news, this might be your first time seeing this AI-powered mirror. Launching in January 2026, it became a hidden gem among beauty editors. There aren't ...

Bare lashes had their moment. Now, the pendulum is swinging in the opposite direction with the rise of wet lashes. We’re walking you through two ways you can mimic them at home. This dewy spring ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of climatetech and entrepreneurship. The cosmetics industry is currently at a crossroads. On one ...

The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 vendors across makeup, skincare, and fragrance. Attendees can participate in ...