The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

Meta Platforms Inc, the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make ...

Oppenheimer analysts raised their price target for Outperform-rated Meta Platforms (NASDAQ:META) shares to $775 from $665 in a note Monday, citing a “better than feared” macro and advertising ...

Srinivas’ appointment follows the recent announcement by Meta that Sandhya Devanathan, vice president of Meta in India, has ...

Meta has unveiled plans to introduce adverts on WhatsApp, breaking a promise by the messaging app’s co-founder never to do so ...

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

The way people learn about and engage with products will feel more fluid, more helpful and more human. It’s not just about ...

Meta to intensify push to help physical stores drive data-led footfalls via social-first discovery and AI services, says ...