Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

If your brand can say yes to creative flexibility, AI placements are worth testing. Here's the framework to make that ...

WebFX shares more than 60 AI prompt examples for marketers, emphasizing the importance of specific prompts for effective AI ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.

Interactive Brokers delivers strong top line growth, record revenues, and expanding client accounts but faces structural ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

The balance of power in digital advertising is set to shift, with Meta forecast to surpass Google in global ad revenues for the first time by the end of 2026, according to Emarketer’s latest outlook.

Saber Interactive has split from Embracer, with at least 38 ongoing game development projects among the divested assets and over 3,000 staff moving across. However, a number of key studios remain at ...

Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed ...

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven ...

On Tuesday, OpenAI introduced dynamic visual explanations, a new ChatGPT feature that allows users to see how formulas, variables, and mathematical relationships change in real time. Instead of just ...

Ares Interactive has raised $70 million in a new Series A round to build "a new generation of player-loved franchises." The round, led by General Catalyst, is described by the company as "one of the ...