Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn about the needs of potential clients. Product managers are asking AI ...

Social media isn’t just where people scroll—it’s where they shop. Data from PwC shows that nearly half of consumers purchased products directly through social media in 2024, and more than two-thirds ...

D__, the narrator of “The Copywriter” (Scribner), a début novel by Daniel Poppick, senses that the end is near. At the retail startup where he permalances, his supervisor confides to him that nearly ...

CEO expectations for AI-driven growth remain high in 2026—at the same time their workforces are grappling with the more sober reality of current AI performance. Gartner research finds that only one in ...

Some businesses put serious effort into marketing. They publish blog posts, revamp their website, and invest time into creating content. But in the end, they did not achieve their marketing goals. So ...

Technological change has reshaped job markets for centuries. But the benefits have not always been widely shared. As AI and digital technologies transform today’s workplace even those at the forefront ...

To prepare AI agents for office work, the company is asking contractors to upload projects from past jobs, leaving it to them to strip out confidential and personally identifiable information. OpenAI ...

“Shadow work” is the process of acknowledging, exploring, and healing the hidden parts of ourselves that we reject and repress into our unconscious minds. In Jungian therapy, the “shadow” is an ...

A 30-something poet navigates the vagaries of freelance copywriting work in Poppick’s reflective and often funny debut novel (after the poetry collection Fear of Description), which unfolds as a ...

A burst of experimentation followed ChatGPT's release to the public in late 2022. Now many people are integrating the newest models and custom systems into what they do all day: their work. Chefs are ...