From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

However, that’s not all from Milk Makeup, as the brand has also just unveiled new iterations of its jelly blush sticks that broke the internet back in 2024. Now, the range has been expanded to include ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and healthy beverage platform Liquid Death are back to rock the world to launch the limited-edition “e.l.f.

E.l.f. Cosmetics has partnered with beverage platform Liquid Death for a second time to launch the limited-edition “e.l.f. x Liquid Death Lip Embalms.” The original partnership, a limited edition, ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...