The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

IAB Tech Lab has announced the release of a new CTV Ad Portfolio alongside an updated Guide to Programmatic CTV. The documents are open for public comment until 31 January 2026. The CTV Ad Portfolio ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...

Newly released files show how Maria Farmer, who worked for Mr. Epstein in the 1990s, had urged the F.B.I. to investigate him. The case went nowhere for years. By Mike Baker and Matthew Goldstein A ...

TORONTO, Dec. 17, 2025 /CNW/ - Following the conclusion of an eventful third season of THE TRAITORS CANADA, CTV announced today a return to the roundtable as the hit murder mystery reality series is ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...

In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...

ABSTRACT: Citrus tristeza virus (CTV) outbreaks have been reported in the main citrus growing region of Mexico in the past four years. Recently, in eastern Mexico (the major citrus-growing region in ...

Perion Network, a specialist in advanced technology solving for the complexities of modern advertising, has announced the launch of its Performance CTV Solution, the latest expansion of the Perion One ...