In early 2026, Ulta Beauty’s strategic pivot toward advanced retail analytics and international growth has placed a spotlight on its internal data infrastructure. While the company leverages Google ...

Google has introduced new advertising measurement tools that integrate with platforms like BigQuery, aiming to simplify data management, unify campaign insights, and improve causal measurement.

Google is adding a new Data Manager summary view, no-code Google tag upgrades and Meridian GeoX, a tool for measuring ...

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly ...

Solana and Google Cloud introduce Pay.sh, enabling AI agents to pay per API call, hinting at a shift from subscriptions.

Solana’s new service lets AI agents pay for Google Cloud and community APIs on a per-request basis, bypassing traditional ...

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of ...

Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing ...

As enterprises move from reactive analytics to AI agents, Google Cloud's data chief details new metadata, cross-cloud, and ...

AdvisureIQ, a planning advisory and data analytics consultancy, today announced a strategic partnership with Skyvia, a ...

From strategy to execution, brands and agencies are building and adapting stacks, as well as crafting whole new operating ...

Enterprises are rapidly moving from an artificial intelligence that answers questions and generates content to one that performs tasks and takes actions. According to Google Cloud Chief Executive ...