Now, 17 years after the service "changed the way people travel," according to Airbnb CEO Brian Chesky, the company is launching bookable hotel-like services. These revamped Airbnb experiences will allow travelers or locals to explore destinations through a totally redesigned Airbnb app.

Airbnb says users will now be able to book luxury services like personal trainers, massages and chefs on its redesigned app as it continues to expand beyond its main short-term rentals business. "People choose hotels for their services.