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Companies using behavioural segmentation and AI recommendations outperformed competitors in sales and engagement and brands adopting personalisation strategies in their campaigns experienced 40% ...

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Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

As IPL 2025 enters its fourth week, the latest findings from the ongoing eDART-IPL25 study by CrispInsight and Kadence International reveal interesting trends when it comes to viewer preferences, ...

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

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