Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

The division that includes Disney’s film studio delivered earnings of $312 million, also reversing a year-ago loss, driven by ...

Eli Lilly Chief Corporate Brand Officer Lina Polimeni on how the brand differentiates itself in the crowded pharma market, ...

WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.

With President Trump's return to office, a more profound wave of overtly masculine themes could permeate the market.

The Kindrd Global founder and CEO writes about bypassing “the safe way” and instead tuning in to our authentic voice.

The decision to abandon DEI isn’t just morally questionable; it’s a strategic blunder. Companies such as Target, Amazon and McDonald’s are risking more than bad viral social media posts. They’re ...

Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll.

Led by an interest in GLP-1 weight loss drugs, more health care brands may advertise in the Super Bowl this year.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Omnicom Chairman and CEO John Wren provided an update on the company’s planned acquisition of Interpublic Group of Cos. as he ...

Google parent Alphabet posted fourth-quarter revenue that missed analysts’ expectations as growth in its cloud business ...