From Bud Light to Doritos, brands can't get enough of Post Malone. Now, the "I Had Some Help" singer has partnered with Oreo ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The Super Bowl is all consuming not only because of the high-stakes matchup on the field, but because of the entertaining ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Comedian Shane Gillis, musician Post Malone and NFL legend Peyton Manning liven up a block party in this 2025 Super Bowl ad.

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Anheuser-Busch is set to flood the zone on Super Bowl Sunday. A big game staple for almost all of the past 50 years, the ...

The CBS show will take a stab at gauging the public's taste in comedic Super Bowl spots by offering viewers the opportunity to vote on two spots seen on the show.

NFL fans are still calling for a major boycott of Bud Light despite them releasing a hilarious Super Bowl 59 commercial.

After Ludacris takes the stage at Shaq’s Fun House on Friday, the rapper will perform Sunday at On Location’s Super Bowl ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...