The new LLC overseeing the Univ. of Kentucky’s athletic department approved a six-year extension to UK’s multimedia rights ...

University of Kentucky Athletics Director Mitch Barnhart hinted at the possibility of hosting basketball and even hockey ...

JMI Sports will continue to serve as the exclusive multimedia rights holder of UK Athletics. They’re also adding a few more ...

Rupp Arena is the storied home to the Greatest Tradition in College Basketball. Approximately 20,000 people can fill the ...

Kentucky and JMI Sports have announced an agreement to continue their multimedia marketing relationship until 2040.

On Aug. 8, the University of Kentucky announced it had signed a 10-year contract extension with Nike. Kentucky signed its ...

The new LLC overseeing Kentucky’s athletic department approved a six-year extension to UK’s multimedia rights partnership with JMI sports.

Yesterday I made the trip to Ford’s Louisville Assembly Plant for its Universal EV Platform event. This plant, which ...

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider ...

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

On Friday, at Kentucky's football media day, the longtime athletics director sounded less like someone preparing for a ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...