From catering to a diverse and new set of consumers to experimenting with pricing and packaging, several startups have made their way to the Maha Kumbh Mela for cues that could shape their future.

Prime Minister Narendra Modi on Wednesday took a holy dip in the Triveni Sangam at the Maha Kumbh. Holding 'rudraksha' beads and chanting mantras, the prime minister offered prayers while standing in the river.

Indian Prime Minister Narendra Modi took holy dips in sacred river waters in the northern city of Prayagraj on Wednesday as he joined millions of people at the Maha Kumbh Mela, a week after dozens died in a stampede at the event.