More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Texas Tech football coach Joey McGuire has long had an admirer in Deion Sanders. This time, it's over Red Raiders' big spending.

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the Colorado coach ribbed Texas Tech and said he'd like to see a salary cap in ...

The Texas Longhorns currently have a case of recruiting blues. The program has lost out on top recruits on their 2026 big board, including four-star linebacker ...

Felix Ojo is the No. 1 prospect in Texas and had his pick of powerhouse schools. How come he ended up signing for Texas Tech?

Texas Tech and Syracuse each pulled off major July fireworks by landing five-star commitments from Felix Ojo and Calvin ...

Ohio State Dealt Blow on Highly Touted $5 Million Star in Recent Days originally appeared on Athlon Sports. Let’s be honest.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

When Joey McGuire started coaching football at Crowley High School in 1995, he never envisioned a dollar amount next to his ...

The Texas Tech Red Raiders have grabbed every offseason headline with an action packed stretch changing the conversation around the program. Joey McGuire and hi ...