Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Key Takeaways Apple shares rose slightly Tuesday after losing ground the previous session following announcements from the company at its developers conference that failed to impress investors. The iPhone maker unveiled several AI-related improvements with iOS 26,

With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The Cupertino company is gearing up to unveil new versions (and new numbers) for all its operating systems, as well as taking a second step at convincing everyone it’s a major player in the AI industry.

At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid Glass. Apple CEO Tim Cook described it this way: “Expressive. Delightful. But still instantly familiar.”

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.

Apple has once again built in some features into its operating systems that were previously available through third-party apps.

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.