Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Create segment stability is supported by a 22% decrease in user-reported issues since the Unity 6 launch, maintaining a 70% market share in mobile game creation. The strategic pivot to sunset the ...

Game development engines like Unity and Unreal are revolutionizing industries beyond entertainment in Japan. Companies and ...

The mobile gaming market is more competitive than ever. For game developers, the challenge is brutal: Play it safe with proven ideas or risk it all on innovation that could potentially explode. Can a ...

Elsewhere in the presentation, Sony Group President and CEO Hiroki Totoki praised the increased “efficiency” enabled by AI ...

Fresh project built on Unreal Engine 5, KT Racing not returning.

Project Ethos, the third-person shooter in development at 2K's 31st Union studio, is undergoing major changes and cutting ...

Kiara Taylor has worked as a financial analyst for more than a decade. Her career has involved a number of financial firms, including Fifth Third Bank, JPMorgan, and Citibank. She has filled a number ...