Once used mainly for distraction, VR is now being studied as a way to retrain the brain’s pain pathways—especially for people ...

"We are at a point in history where something amazing is happening, and it may be amazingly good, and it may be amazingly bad ...

The project for which Hulsebos received the grant is called DataLibra, which runs from 2024 to 2029. Over those five years, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Not every product shown at CES 2026 is a winner. Here are some of the more challenging items that that you may struggle to ...

Brainrot” is the chaotic, fast-moving memes, sounds and images that spread across TikTok, Roblox and online gaming and into ...

Kyle Cranmer is the director of the Data Science Institute at UW-Madison. He joined WUWM’s Eddie Morales to give a data guy’s ...

This is an installment in an occasional series of “user guides” that aim to provide readers information on how to access and ...

Studies have found that a treadmill desk or walking pad can improve fat loss, cholesterol, blood pressure and metabolism ...

• The 2024 Nobel Prize winner in physics, Professor Geoffrey Hinton — a British-Canadian cognitive psychologist and computer ...