Here’s a brutal DTC math problem: the average brand retains only 28.2% of customers for a second purchase, Envive AI reports.

This package now includes versions that match Shopify's API version naming convention. Version format is vYYYY.MM.V# where increasing the V# will not break backwards compatibility. Check the changelog ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Katie Miller is a consumer financial services expert. She worked ...