Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Whether it’s the Olympics, FIFA World Cup, or even niche, local events, live sports offers a level of scale, attention, and engagement that’s largely unmatched in modern advertising. Streaming has ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising & marketing services earnings season. The sector is on the precipice of ...

Naveen Tewari, founder and CEO of InMobi Group, pioneers mobile marketing and advertising globally. He also leads Glance, a ...