Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Naveen Tewari, founder and CEO of InMobi Group, pioneers mobile marketing and advertising globally. He also leads Glance, a ...

Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...

About Adswerve Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ...

Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s ...

The arrival of Google AI Overviews marked a critical turning point, and in 2026, that influence will only grow. As more users ...