Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...

Naveen Tewari, founder and CEO of InMobi Group, pioneers mobile marketing and advertising globally. He also leads Glance, a ...

About Adswerve Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...