From rubber ducks to rows of customized Jeeps, Florida Jeep Jam is officially underway in Panama City Beach. “The Jeep ...

Tuesday, the Bay County Tourist Development Council held a meeting to discuss the redevelopment of beach access point signs. The board discussed and then passed using the third-cent tax to improve the ...

A Kansas City family is back home from a Florida vacation that ended in tragedy after Dakota Jones, 31, drowned at the beach.

The event is free and family-friendly—so bring the whole crew and enjoy the party.

Nearly 2,000 athletes are spending their beach vacation swimming, biking and running more than 70 miles as they compete in ...

Metal detecting at Panama City Beach and using my new DJI Spark to help get some awesome footage. Lots of clad but tons of ...

Mother’s Day is coming up soon. Here’s a list of things to do for Mom on her special day.

BAY COUNTY, Fla. (WMBB) – Visit Panama City Beach took time on Wednesday to welcome not only the triathletes to the beaches, ...

BAY COUNTY, Fla. (WMBB) – The month of May serves as Tourism Appreciation Month, with next week acting as National Tourism Appreciation Week, and Destination Panama City is hosting many events with ...

Smirnoff Ice is officially entering the villa. The longtime party drink brand has teamed up with “Love Island USA” for The ...

A Pensacola content creator's invitation for everyone to 'takeover' Pensacola Beach was met with swift pushback. He says ...

A longtime local shares the best places to enjoy powdery white sands, water sports, and beach bars—without the high price ...