Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...
The F-150 PowerBoost recall exposes a severe disconnect between Ford's premium pricing and its support network. The owner, ...
Texas truck buyers have shown reluctance to trade their gas-powered pickups for EVs. The Lightning starts at $54,780, with ...
A dream truck became an 8-month nightmare of electrical chaos. After 60+ days in the shop and four dealers, Ford is buying ...
Ford CEO reveals their Mach-E had 1.6km more wiring than Tesla's Model 3, prompting company restructuring and new EV ...
Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.
Gadget Review on MSNOpinion
Ford May Kill The F-150 Lightning – Here's Why That Matters
Ford's F-150 Lightning faces potential cancellation amid $13 billion losses and dismal sales of just 1,500 units versus ...
Modern Engineering Marvels on MSN
Ford’s Potential F-150 Lightning Exit Signals Trouble for Big EV Trucks
The demand is just not there,” said Adam Kraushaar, a New Jersey dealer who sells Ford, GMC, and Chevy trucks. His candour ...
The electric version of the US's best-selling pickup made waves when it debuted in 2022, but its days could be numbered, the WSJ reports. Here's what may happen if it bites the dust.
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