Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Long ago, there used to be a theory within the marketing arm of Coca-Cola. If someone in any location on Earth were to encounter one of its trademark contour bottles on a public sidewalk, even if the ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn’t considering it. The additions of Humann logos on ...